Beatrice Bayliss teams up with Topl to drive sustainable material tracking in fashion

Topl’s Traceable Journey enables consumers to understand sustainable clothing sourcing and production with immutable data and verifiable images at every step of the product’s journey

AUSTIN, Texas, January 25, 2023 /PRNewswire/ — HotThe blockchain protocol designed to drive sustainable and inclusive growth today announced a collaboration with Beatrice Baylissled by a woman London-based clothing brand that makes sustainable and ethical clothing accessible. The engagement with Topl will allow Beatrice Bayliss to demonstrate to customers, via a scannable label on the garments or online via connectionhow, where and when raw materials were sourced and demonstrate transparency and traceability in the brand’s supply chain.

Combining unaltered sourcing data and photographic documentation of every step of Beatrice Bayliss’ clothing sourcing, labor practices and production process, Topl’s Traceable Journey will connect the fashion brand’s sustainability story to consumers seeking responsible practices in the fashion industry. As sustainability begins to dominate consumer priorities and the fashion agenda, Topl reinforces consumer trust in Beatrice Bayliss by providing access to material provenance data to prove their ethical origins.

“From the very beginning of Beatrice Bayliss, I was looking for a company that could help us with supply chain mapping to highlight for our customers how sustainable and impactful our products really are. Topl is the perfect solution that allows us to use our verifiable data and images to show consumers dynamic visual stories about the products they love,” they explained Emily-Jane Bayliss, founder and CEO of Beatrice Bayliss. “Customers don’t have to research whether a brand is truly sustainable; they need to be given the information in a simple and distinguishable way to make their own informed decision about the brand.’

Since the company first began displaying and selling its wares in 2020, Beatrice Bayliss has received feedback from customers requesting access to information that proves transparent, sustainable sourcing for their products – where the fabric comes from and where and how it is produced. Beatrice Baylis started implementing Topl’s solution on their website and on product labels for pop-up stores, setting a new standard for sustainable business practices.

“Beatrice Bayliss’ mission to disrupt the fashion industry with products that have a sustainable impact is directly aligned with the customers we envisioned working with when Topl launched,” said Erin Murphy, Chief Growth Officer, Topl. “Our technology provides Beatrice Bayliss customers with easy-to-access and highly visual transparency into the company’s supply chain, whether it’s tracking where its sustainable cotton comes from or showing customers where materials are sourced.” Together with Beatrice Bayliss, we can build more consumer trust in brands that support reducing their impact on the planet.”

in The State of Fashion 2022, two out of five fashion executives interviewed by McKinsey planned to adopt a method to demonstrate the traceability of sustainable fashion, including product passports. While blockchain is uncharted territory for many brands like Beatrice Bayliss, Topl makes it easy for companies to deliver stories of sustainable impact at the point of purchase through a scannable label containing verifiable data and visuals, all alive in a decentralized ledger. SS23, the new ethically sourced collection from womenswear brand Beatrice Bayliss launches on January 30.

About Topl
Founded in 2017, Hot is an L0 blockchain protocol built from the ground up to power the next wave of economic transformation. Its goal is to create markets and systems that ensure that the most impactful behaviors are also the most profitable. Topl’s technology has been used to track and verify conflict-free diamonds and fair-wage coffee and chocolates, issue and secure nature-based carbon credits, and provide verifiable reporting on corporate ESG initiatives.

About Beatrice Bayliss
Beatrice Bayliss sustainable, ethical and female-led clothing brand, makes sustainable and ethical fashion accessible to all. In 2020, Emily-Jane Bayliss founded Beatrice Bayliss in London with the vision that sustainable clothing should be about your purpose and beliefs, not your status. BB aims to disrupt the fashion industry through their carefully crafted UK-made clothing.

Sission

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SOURCE Topl, Inc.

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