#Jimin dominates WW Trends + Topics during the Dior fashion show

On January 20 Jimin made his first public appearance as DIOR’s Global Ambassador after being invited to attend the luxury giant’s Fall/Winter 2023/2024 menswear show in Paris for #ParisFashionWeek. Needless to say, with its massive popularity, it became a memorable show for the brand, one that would go down in its history books because of how big the attendance was. It could be argued that such a crowd was expected given the buzz that the news of Jimin’s global message deal with DIOR made on social media and in the media, but still the actual scenario surpassed such expectations and left viewers speechless and in awe of its impact.

These are the kinds of descriptions that those who attended or reviewed the show had about Jimin’s presence, specifically upon his arrival at the venue:

“Brand executives expected some fans to flock, but they didn’t expect this many”

“I’ve never seen so many people even for a Dior show”

“The huge DIOR showroom was full of fans, as soon as he got out of the car, there was a loud cheer. The camera followed him from the entrance to the photo wall and until he sat down’

“The newly named global ambassador, Park Jimin of BTS, was the main event with thousands waiting to catch a glimpse of the K-pop star”

“when jimin showed up all hell broke loose. amazing.”

“this is the biggest crowd Dior has ever witnessed, literally filling every corner”

“it’s crazy, I don’t think I’ve ever seen so many people”

“[..] The screams, the crowd and the many cameras… Jimin is the global ambassador of Dior”

“Cleared! The main character in all of Fashion Week is here”

Even more shocking to the attendees was that the press reportedly walked away from some popular actresses as soon as they caught a glimpse of Jimin upon his arrival and went to him instead!

Jimin was the star of the show, the main attraction. In fact, since his appearance on the show, any Google search for Dior will only show images and topics related to Jimin as the top results!

Seeing the huge reception from the crowd and the fact that he was the focus of every visitor to the show, from media personnel to fashion industry officials, it was inevitable that he would dominate every conversation related to the show.

He immediately took on world trends, occupying top 4 global trends among other rankings, with hashtags and keywords like






There were also similar hashtags and trends in the US and South Korea, among other countries, with fans excitedly cheering for Jimin.

In general, the event is recorded 5 global trends and over 233 trends in common with more than 23 keywords appearing in over 87 countries and regions around the world.

Some of the terms related to Jimin during the fashion show went over 1 MILLION mentions in under 24 hoursas the conditions with most tweets about the show.

Interest in Jimin peaked throughout the day of his presence on the show, and data collected by Google is trending on the topic “DIOR‘ showed this Jimin was the ONLY PERSON on the top lists for both Related Queries and Related Topics. That means he was the go-to person for any questions and/or topics related to the show and Dior generally. Moreover, its Google searches in all categories including web, images, YouTube, shopping and news reached 100%

Proud of the publicity generated by their latest global ambassador signing, Dior posted photos of Jimin during the show on their Twitter, YouTube and Instagram pages.

On Instagram, the post surpassed 1 MILLION likes in only 13 hoursturning into most liked post from the show.

On Twitter, the post only took 57 minutes to surpass 100,000 likesranking among most popular tweets in the world in this moment!

On YouTube, Jimin’s post became the most liked post on Dior’s YouTube profile in just a few days!

There’s no denying that Jimin was the event of the show, and he’s turning out to be perhaps the most valuable investment the company has ever made.

Here are some more reactions from fans about Jimin’s impact on the Dior fashion show.

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