With the global rise of K-pop, the fashion industry is using more South Korean musicians as brand ambassadors, shooting campaigns with them and inviting them to seasonal presentations. The 2023 Fall/Winter edition of Fashion Month saw a significant increase in K-pop star attendance with major houses inviting artists to their shows.
With the menswear collections in Milan and Paris winding down and Paris Fashion Week continuing, the past few weeks have been filled with lively moments on the streets and front rows. We’ve rounded up some of the best-dressed K-pop stars this season, starting with ENHYPEN at the Prada menswear show. BTS’s J-Hope, Jimin and Suga made their debut at Fashion Week, while BLACKPINK’s Jisoo returned to Paris to show her support for Dior. Big Bang’s Taeyang, recently announced as a Givenchy brand ambassador, attended the Matthew M. Williams presentation, and G-Dragon appeared at the Chanel Couture show.
Keep scrolling to see the K-pop stars taking over Fashion Week this season.
ENHYPEN in Prada
All ENHYPEN members flew to Milan to watch Miuccia Prada and Raf Simons’ latest menswear show for Prada. The group keeps their style minimal, with most wearing black suits and denim ensembles.
EXO’s KAI in Gucci
KAI arrived on site for a Gucci show celebrating the house’s latest collection, which was also the first since the departure of Alessandro Michele. The star was dressed in a black suit with a red check print.
BTS’s J-Hope in Louis Vuitton, Dior Men and Hermès
BTS’s J-Hope, who is signed to Louis Vuitton, unexpectedly took over the men of Paris Fashion Week. The musician attended the Louis Vuitton show as a guest, designed by KidSuper’s Colm Dillane in a full ensemble covered in abstract, face-inspired prints as he headed to Dior Men with his bandmate Jimin in a gray kilt. At Hermès, the star appeared in a black and blue short stripe jacket.
Jimin of BTS in Dior Men
Jimin, who was recently announced as the global brand ambassador for Dior, attended the launch of Kim Jones’ latest collection in a minimalist gray and beige suit paired with high ankle boots.
Big Bang’s Taeyang in Givenchy
Taeyang marked his first appearance since being announced as Givenchy’s new brand ambassador, attending the Matthew M. Williams show wearing a frayed black top with jeans.
NCT’s Ten in Saint Laurent
The NCT Ten member was one of the K-pop stars at the Saint Laurent menswear show, wearing an all-black look.
SEVENTEEN’s Jeonghan in Saint Laurent
SEVENTEEN’s Jeonghan sat front row in Saint Laurent wearing a double-breasted jacket.
LAUREN in Saint Laurent
THEBLACKLABEL artist LØREN wore a brown fur coat while sitting front row at Anthony Vaccarello’s Saint Laurent show.
SEVENTEEN’s Hoshi in AMI
At AMI, SEVENTEEN member Hoshi made his Paris Fashion Week debut in a striped jacket paired with a patterned scarf.
SF9’s Rowoon at Loewe
SF9 lead singer Rowoon kept it casual wearing a green knit sweater with jeans at Jonathan Anderson’s Loewe presentation.
BLACKPINK’s Jisoo in Dior
BLACKPINK’s Jisoo debuted a new micro-bangs hairstyle for Maria Grazia Chiuri’s Couture collection, wearing an all-white number with a see-through top.
Big Bang’s G-Dragon in Chanel
G-Dragon showed his support for Chanel by landing in Paris to attend the house’s Couture show wearing a floral jacket paired with a pearl necklace and his PEACEMINUSONE x Nike Kwondo 1 sneakers.
BTS’s Suga in Valentino
BTS’ Suga, recently announced as Valentino’s brand ambassador, made his Fashion Week debut in a tonality that included a sandy beige suit.