The series of multi-city activations around of Spain the biggest clubs and matches continues to bring LaLiga closer to fans across the country as football’s popularity grows.
NEW YORK, January 25, 2023 /PRNewswire/ — LaLiga North America, the joint venture between LaLiga and Relevent Sports Group, today announced the launch of The big gameyear-round series of events highlighting some of the of Spain the biggest football teams and matches, including Atlético Madrid, FC Barcelona, Real Madrid, Sevilla FC, Real Betis and Valencia CF.
The big gamewhich translates to ‘the great game’, will feature the can’t-miss match of the month, with viewing parties and activations happening simultaneously at multiple bars and restaurants across the country.
LaLiga North America’s mission is to bring LaLiga, its clubs and players closer to fans in the region, and as in-person events regain importance, this series will allow fans to engage with LaLiga and its stars IRL, complementing its growing digital and virtual suggestions. Fans in attendance at each venue will have the opportunity to not only watch matches such as ElClásico, Madrid Derby and El Gran Derbi, but also win LaLiga merchandise and prizes, including a chance to win a trip for two to Spain to watch a LaLiga match in person in the 2023/24 season.
Debuted on January 8fans of Tom’s Watch in The angels, Denver and WashingtonNew Brazil San Diegoand 77 Sports Bar in Miami I watched FC Barcelona beat Atletico Madrid 1-0. The second activation will take place on February 5 in six American markets (New York, Los Angeles, Miami, Houston, San Diego and Denver) for the match FC Barcelona vs FC Sevilla.
“The big game provides LaLiga with consistent activations across the country throughout the season, where fans and pennies now cheer for their favorite LaLiga clubs and players, showcasing the passion of Spanish football and expanding our fanbase,” said Boris Gartner, CEO of LaLiga North America. “It also provides an opportunity for ESPN+ and our regional sponsors to activate with our fans, further strengthening LaLiga’s media and commercial proposition at local level.”
Depending on the La Liga schedule for the rest of the season, The big game will include some of the of Spain the biggest stars, clubs, matches and rivalries with multi-city activations including but not limited to Chicago, Dallas, Denver, HoustonLas Vegas, Los Angeles, MiamiNew York, San Diego and Washington
Launched in 2018, LaLiga North America serves as the exclusive representation of of Spain top local football league in United States, Canada, Mexico and Central America for all business and development opportunities including media rights, sponsorship, licensing and merchandising.
The league previously hosted parties and events around El Clasico between FC Barcelona and Real Madrid in Houstonthe angels Miami and new Yorkhighlighted by appearances from LaLiga ambassadors including Patrick Kluivert, Fernando Morientes and Gaizka mountain.
LaLiga will continually announce which matches, cities and bars will be included as part The big game with the onset of the 2022/23 season.
About LaLiga North America
LaLiga North America is a joint venture between LaLiga and Relevent Sports Group that serves as the exclusive representation of LaLiga in the United States, Canada, Mexico and Central America for all business and development activities. The operation manages television/media rights and commercial agreements on behalf of the league and supports its growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies and coaching development and exhibition tours.
Contact: Rebecca Diaz Gonzalez, [email protected]
SOURCE La Liga North America